My Role: Art Direction, Concepting, Set Design, Photography
Campaign: 30-second TV spot, Social Ads
The Challenge:
Band-Aid was launching a new product line and needed to remind parents that Band-Aid isn’t just a fix for scrapes, it’s part of caring for their kids.
The Insight:
A Band-Aid doesn’t just heal the cut. It soothes the fear that comes with it. For kids, that little sticker says, “You’re safe now.”
A Band-Aid doesn’t just heal the cut. It soothes the fear that comes with it. For kids, that little sticker says, “You’re safe now.”
The Idea:
Heal the Heart. A campaign showing how Band-Aid helps kids bounce back emotionally as well as physically.
Heal the Heart. A campaign showing how Band-Aid helps kids bounce back emotionally as well as physically.
Agency: BYU Adlab
Content Creation: Patrick Allred
Copywriter: Kylee Hazard
Art Director: Sara Jane Leonard
Cover Video- Runway Gen-4
