My Role: Art Direction
Campaign: OOH, Print, Digital, Guerrilla, Social
The Challenge: Costco rarely advertises, but it wants to connect with a younger audience without breaking its “no-frills” reputation.
The Insight: Costco saves money everywhere, even on its own ads.
The Idea: Cost Cuts - A campaign that turns cheap advertising into proof of Costco’s commitment to low prices.
Guerrilla Sticker Ads
Spec Work
Copywriter: David Hulme
