My Role: Art Direction, Photography, Location Scouting
Campaign: Print
The Challenge:
People love natural products but don’t always trust health claims. Burt’s Bees needed a campaign that made its gentle, non-toxic ingredients feel credible and irresistible.
The Insight:
People are paying more attention than ever to what they put on their bodies. They want products that work and that are safe, pure, and kind to themselves and the planet.
The Idea:
Garden of Healing brings Burt’s Bees’ natural, skin-friendly ingredients to life in a way that feels magical and trustworthy.
Agency: BYU Adlab
Spec Work
CW: Stephanie Blackham
