My Role: Art Direction
Campaign: Print
The Challenge:
Colgate needed to show people that it’s the go-to brand if you’re serious about whitening. The campaign had to make Colgate feel essential and in-the-know, not just another toothpaste on the shelf.
The Insight:
People love whitening, sometimes a little too much. They want something that actually works without all the extra fuss.
The Idea:
*Only for Teeth highlights Colgate’s whitening power, proving it works so well you’ll want to save it for teeth and nothing else.
Spec Work
