My Role: Art Direction
Campaign: Brand refresh, OLV, website, social, thought leadership content, display, OOH, radio.
The Challenge:
How do you turn Ricoh’s image from “printer company” to pioneer of information management?
The Insight:
People don’t want more data, they want clarity. Businesses crave confidence in their decisions, not another dashboard full of noise.
The Idea:
There’s no such thing as too much information. Our TMI campaign messaging positions Ricoh as the company that can help businesses turn mountains of trapped and inaccessible data and information into actionable insights.
Agency: MRM McCann
Chief Creative Officer: Melissa Ditson
Group Creative Director: David Emmitt
Assoc. Creative Directors: Anna-Ruth Folk, Jessica Poolt
Copywriters: Caroline Coats, Joe Demarco
Art Directors: Darija Vladisavljev, Nicole Pemberton, Pasha Galayda, Tani Yasso, Melissa Kiefer
Designers: Blake Bäkken, Renee Talbot
UX: Craig Kossin, Christian Larsen
Producer: Todd Gorzitze
Group Creative Director: David Emmitt
Assoc. Creative Directors: Anna-Ruth Folk, Jessica Poolt
Copywriters: Caroline Coats, Joe Demarco
Art Directors: Darija Vladisavljev, Nicole Pemberton, Pasha Galayda, Tani Yasso, Melissa Kiefer
Designers: Blake Bäkken, Renee Talbot
UX: Craig Kossin, Christian Larsen
Producer: Todd Gorzitze
